Mobile SEO Marketing Specialist

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People trust and pay attention to it. And that is a giant value for marketing campaigns. What is Email Marketing? Email marketing is a strategy for offering rich, smart, and relevant content directly to your leads via their inboxes. It is an approach to build a long-term relationship by constantly contacting them in meaningful ways. This plan can be adapted depending on what your audience expects from your brand. It can be a conversation, with articles and tips about subjects aligned with their interests. email marketing informative newsletter Or it can also be informative, with updates about the company, including orders or loyalty programs.   It usually is a bit of both. email marketing campaign In its core, email marketing is a structure based on planning, timing, and automation. It can be used to: Raise brand awareness. Promote rich and relevant content. Build authority. Generate and nurture leads and France Telegram Number Data data from them. Market new products.  How Does Email Marketing Work? Usually, email marketing is heavily focused on automation. The most common approach to this strategy is to plan a calendar and write content that will fit in it. Then, the company uses tools to create triggers that activate certain actions and send the right message at the most appropriate time.   How about an example? Let’s say your company sells shoes and has an amazing ebook about different models and when to use them. Your lead is interested in it and curious, so they give you their email address to get access to the content. That’s a trigger. When activated, the automated tool immediately sends them not only the link to the ebook but also another article about pairing shoes with the right socks. A week later — a time trigger —, you ask about their reading and start showing more rich information. Or you start talking about what sets your shoes apart from other brands. Maybe they go well with anything. Maybe they match the lead’s style. Now you have created a connection, a relationship. That is the power of email as a marketing channel.