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roduction activities, among others. In this way, brands manage to define and maintain a frequency of publications on social networks. This is essential for algorithms to realize that the profile is active and continue showing posts to users. In addition, the editorial calendar also helps to visualize whether the planned content is in line with the Pareto Principle, which we explained above. Over the course of a month, for example, you can predict 16 educational posts and 4 sales posts on Instagram, so you meet the 80/20 rule. Monitor performance metrics Finally, you cannot do Marketing on social networks without paying attention to the indicators. It is necessary to make continuous improvements in strategies to have more and more results. And that requires you to monitor your social media metrics. When defining the objectives, remember that we told you to also define the success indicators of the strategy? So, track these numbers in social media reports to see if you've achieved your goals and how you can improve

. But leave the vanity metrics aside , okay? We are talking about those numbers that impress  Telemarketing Data and that we like to admire - such as the number of likes or followers on the profile - but that do not represent effective results or help to make better decisions. You can follow them, but you must focus on the KPIs. The main social networks for Marketing actions Now, let's get to know the main social media platforms for Marketing better .

We will give you an overview of the main features, the audience profile and the types of posts that are most successful on each platform. Keep reading to find out everything! Facebook Facebook remains the most used social network in the world: there are around 2.7 billion monthly active users. potential for brands. There is a lot of talk, however, that Facebook is being abandoned by younger generations, who are currently on other social networks, such as Instagram and TikTok. Although it has all types of audiences, Facebook today is more used by adults, that is, by Generation X (born between 1960 and 1980) and Millennials (born between 1980 and 1995). But Facebook is not just a social network. It is a great business platform, with numerous features for brands. It is possible to publish posts in