Consider this . Section a personality quiz for your brand.To start building out your brand's tone, try: writing . Down personality traits that capture your brandwriting down personality traits that do not capture your . Brandcreating a list of sample words that reflect your brand personalityfinding writing samples that showcase . This tonelet's be clear: you don't need to record every single trait you think suits . Your brand. The end goal of this process is a north star, not a complete . Psychological evaluation. This exercise is also a good opportunity to reflect on your brand.
Are . You living up to your core brand traits in your existing latvia dataset content? If you start . To see some glaring gaps, you could be due for a content audit. Looka did . An audit like this on our logo ideas pages. Showing the difference in tone between . Two versions of a looka pagecompare the length and tone between the before and after . Of looka's architecture logos page.You can see the difference in the before and after. Before, . We weren't living up to the "Creative, inspired, confident, excited, reassured, ambitious, and optimistic" brand .
Voice we'd set for ourselves. The content was sparse and low effort. After, the extended . Content better conveys creativity, excitement, and ambition.Creating brand voice guidelinesso, now that you know what . Goes into your brand voice, you're ready for the next step: putting these lessons into . Action. The best way to do this is with a set of brand voice guidelines. . These guidelines should include:length and structuregrammar and spelling level of formalitycompany glossarybrand personality and tonewriting . Sampleswith these specs on hand, you'll be able to keep your content consistent—no matter who's .
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