Ways to Combine Inbound

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Use all possible channels, promote the content on your website, and send emails to your contacts; all of this is synchronized with your calendar and social media publications. What better material than your best content for promotion on your social networks? . Determine the type of content Try to offer variety to your audience and enrich your content offer with suitable formats for each segment and each channel. To HubSpot " of marketing professionals believe that visual marketing is the most important source of content followed by the blog Try different formats to make your content more attractive Blog Posts Ideal to attract new visits to your website. Ebooks Perfect to complement a blog post with more information and the perfect excuse to capture leads by making users register. Infographics Very visual and easy to assimilate content.

You can always adapt a blog post to an infographic and tell things in a different way. Videos photo editing servies Probably the most effective format but the most costly. However, something to keep in mind. Webinars Highly recommended to reach a large audience scattered geographically at a low cost. . Your Content Marketing Strategy should be constant It is very important to always be there, only then you will be there right at the time when they need you. For that, it is essential that the planning is adequate. It's not about saturating our contacts with information. You have to set the right timing to be there and keep them in mind. It is important to continually gain the attention of the audience. Otherwise, others will.



Get all employees involved Employee Advocacy is important. Tools like Haiilo allow employees to be informed and facilitate the promotion of content in their own social networks. This way you'll be multiplying your channels and your audience. Below, we finish with the most important point . Listen to your customers To give your customer valuable information, you have to find out what they need and what their motivations are. Ask them their opinions directly you can even send them a small survey requesting some feedback . Always remember to provide the right information at the right time. The secret to making life easy for your prospects and customers is offering them valuable information.