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Every website needs a blog when it comes to SEO tasks. Another question is how critical its absence is for promotion. Let's take the site of a non-chain fitness club in a residential area. The audience learns about the club mainly through regional telegram channels and recommendations from friends, and not through Internet search engines. In this case, the cost of a blog may not be justified - the coverage of articles will be small or will attract users from remote areas.
However, there are no universal rules; each task must be seo expate bd considered separately. My colleagues and I conducted a survey to find out in which areas of business a blog does not work. As a result, interesting and relevant article ideas were found for each niche. Is there a need for a blog on a website if no one reads it? Let's move the question from the SEO area to everyday life. Question: Do you need a bike that no one rides.
On the one hand, it takes up space in the apartment and needs to be maintained in working order. On the other hand, you may need a bicycle at any time - suddenly you decide to go for a bike ride in the park, and over time you will get used to it and start riding regularly. It's the same with the blog. If no one reads the articles, you need to figure out the reason: reconsider the topics and presentation of the material, make the blog more visible on the site, adapt the articles to keywords and user requests.
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